Why Inside Sales Teams on Close Need This Integration
Close CRM is built for inside sales teams that live on the phone and in their inbox. Its calling, email sequences, and pipeline management are designed for speed. But there's a gap between scheduling a meeting and following up on it — a gap filled with manual note-taking, forgotten action items, and stale CRM data.
PepoSmart's Close integration eliminates that gap. From automatic lead creation to AI-generated meeting notes and task creation, every meeting interaction flows into Close without breaking your team's velocity.
What the PepoSmart Close Integration Does
1. Automatic Lead Sync on Booking 2. Booking Details Logged as Close Notes 3. AI Meeting Summaries on Lead Records 4. Action Items Become Close Tasks
1. Automatic Lead Sync
Close organizes contacts as Leads (companies) with associated contact information. When a prospect books through PepoSmart:
- Close is searched for an existing Lead matching the email
- If found, the booking links to the existing Lead
- If new, a Lead is created with name, email, and phone (office type)
- No duplicates — email matching prevents clutter
Lead-Centric Organization
Close's Lead model is different from other CRMs. PepoSmart respects this by creating Leads with properly structured contact information, including office-type phone numbers and email addresses that match Close's data model.
2. Booking Details as Close Notes
Every booking creates a Note on the Lead with:
- Contact's timezone
- Phone number if collected
- Custom question answers with clear formatting
- Meeting location (Google Meet, Zoom, or address)
Notes appear in Close's activity timeline, complementing the call logs and emails your team already tracks there.
3. AI Meeting Notes in Close
When Collect Meeting Notes is enabled, PepoSmart's AI generates a summary posted as a Close Note:
- Structured meeting summary with key points
- Meeting title and date
- Sentiment and buyer intent analysis
For inside sales teams that run 10+ meetings daily, having AI-generated summaries in Close means reps can immediately move to the next call without stopping to write notes.
4. Action Items as Close Tasks
PepoSmart creates Close Tasks from extracted action items:
| Action Type | Example | Close Task |
|---|---|---|
| Send Pricing | "I'll send pricing by Friday" | Not complete — due in 7 days |
| Send Proposal | "Let me draft a proposal" | Not complete — due in 7 days |
| Send Demo Link | "I'll get you trial access" | Not complete — due in 7 days |
| Schedule Follow-up | "Let's reconnect next week" | Not complete — due in 7 days |
| Send Resources | "I'll share documentation" | Not complete — due in 7 days |
| Answer Question | "Let me check on that" | Not complete — due in 7 days |
Tasks show up in Close's task queue and Lead activity, keeping reps accountable for every promise made during a call.
Built for Velocity
Close's task system is designed for speed — tasks pop up in the daily workflow and can be completed with a single click. PepoSmart's automatic task creation means reps never have to manually create follow-up reminders after a meeting.
Setting Up the Integration
Step 1: Connect Your Close Account
Navigate to Integrations in PepoSmart and click Connect to Close. Authorize via Close's OAuth flow.
Step 2: Enable Meeting Notes
Turn on Collect Meeting Notes on events where you want AI notetaking and task creation.
Step 3: Sync Starts Automatically
Bookings sync leads and notes. Completed meetings generate summaries and tasks within minutes.
What Data Is Synced and When
| Trigger | What Syncs to Close | Close Object |
|---|---|---|
| Prospect books a meeting | Lead info (name, email, office phone) | Lead |
| Prospect books a meeting | Booking details, timezone, custom answers | Note on Lead |
| Meeting notes complete | AI summary with meeting title and date | Note on Lead |
| AI analysis complete | Action items with descriptions | Tasks on Lead |
Security and Privacy
- OAuth 2.0 authentication — Close password never stored
- Automatic token refresh — integration stays connected
- Encrypted storage — all tokens encrypted at rest
- Easy disconnect — remove from dashboard at any time
PepoSmart vs. Other Scheduling Tools on Close
| Feature | PepoSmart | Typical Scheduling App |
|---|---|---|
| Auto-create Lead on booking | Yes | Sometimes |
| Duplicate prevention | Yes | Sometimes |
| Log booking details as note | Yes (formatted) | Basic |
| AI meeting notes to Close | Yes | No |
| Tasks from action items | Yes | No |
| Sentiment and buyer intent | Yes | No |
| Meeting recording & transcript | Yes | No |
Getting Started
The PepoSmart Close integration is available on all plans.
Sign up for PepoSmart and connect your Close CRM today.
Already using PepoSmart? Head to Integrations > Close in your dashboard to connect.