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PepoSmart + Freshsales: Automate Your CRM from Booking to Follow-Up

Sarah Mitchell

Head of Product

February 6, 2026
8 min read
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PepoSmart + Freshsales: Automate Your CRM from Booking to Follow-Up

Why Freshsales Teams Need More Than Just Contact Sync

Freshsales by Freshworks is built for speed. Its clean interface and built-in phone make it a favorite for fast-moving sales teams. But even the most efficient CRM can't help if meeting data never makes it inside. Most scheduling integrations create a contact and stop there — leaving the actual conversation, action items, and follow-ups to manual effort.

PepoSmart's Freshsales integration goes further. From the moment a prospect books a meeting to the AI-generated tasks created after the call, every step is automated and synced into your Freshsales CRM.

What the PepoSmart Freshsales Integration Does

1. Automatic Contact Sync on Booking 2. Booking Details Logged as Freshsales Notes 3. AI Meeting Summaries on Contact Records 4. Action Items Become Freshsales Tasks

1. Automatic Contact Sync

When a prospect books through PepoSmart:

  • Freshsales is searched for an existing contact matching the email
  • If found, the booking is linked to the existing record
  • If new, a Contact is created with first name, last name, email, and phone
  • No duplicates — the email-based matching handles returning prospects automatically

2. Booking Details as Freshsales Notes

Every booking creates a Note on the contact with formatted details:

  • Contact's timezone displayed prominently
  • Phone number if collected
  • Custom question answers with bold labels and clear formatting
  • Meeting location (Google Meet, Zoom, or physical address)

Your team sees everything the prospect shared during booking without switching tabs or asking the rep.

3. AI Meeting Notes in Freshsales

When Collect Meeting Notes is enabled, PepoSmart's AI bot joins the call and generates:

  • A structured meeting summary with key points
  • Sentiment analysis and buyer intent signals
  • Key topics from the conversation

The summary is posted as a Note on the Freshsales contact record. Managers and teammates can review call outcomes directly from the CRM without asking "how did the call go?"

4. Action Items as Freshsales Tasks

PepoSmart's AI extracts promises and next steps from the conversation and creates them as Freshsales Tasks:

Action TypeExampleFreshsales Task
Send Pricing"I'll send the pricing by Friday"Open task — due in 7 days
Send Proposal"Let me draft a proposal"Open task — due in 7 days
Send Demo Link"I'll get you trial access"Open task — due in 7 days
Schedule Follow-up"Let's reconnect next week"Open task — due in 7 days
Send Resources"I'll share the documentation"Open task — due in 7 days
Answer Question"Let me get back to you on that"Open task — due in 7 days

Tasks appear in your Freshsales activity feed and task list, ensuring nothing promised during a call falls through the cracks.

Setting Up the Integration

Step 1: Connect Your Freshsales Account

Navigate to Integrations in PepoSmart and click Connect to Freshsales. Authorize via Freshsales OAuth flow.

Step 2: Enable Meeting Notes

Turn on Collect Meeting Notes on events where you want AI notetaking.

Step 3: Sync Starts Automatically

New bookings sync contacts and notes. Completed meetings generate summaries and tasks within minutes.

What Data Is Synced and When

TriggerWhat Syncs to FreshsalesFreshsales Object
Prospect books a meetingContact info (name, email, phone)Contact
Prospect books a meetingBooking details, timezone, custom answersNote on Contact
Meeting notes completeAI summary with meeting title and dateNote on Contact
AI analysis completeAction items with descriptionsTasks on Contact

Security and Privacy

  • OAuth 2.0 authentication — your Freshsales password is never stored
  • Automatic token refresh — integration stays connected
  • Encrypted storage — all tokens encrypted at rest
  • Easy disconnect — remove from dashboard at any time

PepoSmart vs. Other Scheduling Tools on Freshsales

FeaturePepoSmartTypical Scheduling App
Auto-create contact on bookingYesYes
Duplicate preventionYesSometimes
Log booking details as noteYes (formatted)Basic
AI meeting notes to FreshsalesYesNo
Tasks from action itemsYesNo
Sentiment and buyer intentYesNo
Meeting recording & transcriptYesNo

Getting Started

The PepoSmart Freshsales integration is available on all plans.

Sign up for PepoSmart and connect your Freshsales account today.

Already using PepoSmart? Head to Integrations > Freshsales in your dashboard to connect.

Sarah Mitchell

Head of Product

Passionate about helping teams work smarter through better scheduling and productivity practices. Follow our blog for more insights.

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