Open Tracking
See which emails get opened — per broadcast and across sequences — so every send teaches you something.
PepoSmart embeds a small tracking image in broadcasts and sequence emails and reports how many were loaded. Treat the result as an estimate: image blocking and Apple Mail Privacy Protection hide genuine opens, while security scanners and link-preview bots register opens no human made.
| Available on | Professional, Business and Enterprise. |
|---|---|
| Requires | Nothing — tracking is built into broadcasts and sequences. |
| Limits | No cap. Reported per broadcast and per sequence step. |
| Last verified | 22 August 2026 |
Open tracking gives you a directional read on how each broadcast performed and how engagement holds up across the steps of a sequence — which subject lines earn the open and where a drip loses steam. It works by embedding a small tracking image, and it is available on the Professional plan and above.
Treat the number as an estimate, not a delivery receipt. Image blocking and Apple Mail Privacy Protection hide opens from readers who genuinely read your email, while corporate security scanners and link-preview bots fetch the image without a human ever seeing the message — so opens are both undercounted and overcounted at the same time. Use the trend across sends to compare subject lines; do not use a single open event to conclude that one specific person read one specific email.
What you can do with Open Tracking
Per-broadcast open rates
Every campaign reports its open count. It is an estimate of reach rather than a measure of it — blocked images suppress real opens and scanning proxies manufacture false ones.
Sequence engagement
Track opens across drip steps and find exactly where attention drops off.
Sharper subject lines
Compare sends over time and let real open data pick your style, timing, and tone.
How it works
- 1
Send as usual
Tracking is automatic on broadcasts and sequences — nothing to enable.
- 2
Watch the opens
Each send reports its engagement as recipients read.
- 3
Adjust and improve
Double down on what opens; rewrite what doesn't.
Everything included
- Available on Professional, Business and Enterprise
- Automatic open tracking on every broadcast
- Engagement visibility across sequence steps
- Compare performance between sends
- No configuration required
- Works with your own SMTP sending
- An estimate, not a delivery receipt — see the limitations below
- Apple Mail Privacy Protection and image blocking hide genuine opens
- Security scanners and link-preview bots can register opens no human made
- Not suitable as the sole trigger for a high-stakes automated action
What Open Tracking does not do
The limits, stated up front rather than discovered later.
- An open rate is an estimate, not a delivery receipt, and is wrong in both directions at once.
- Not suitable as the sole trigger for a high-stakes automated action.
- Tracking pixels may require notice or consent in some jurisdictions. PepoSmart provides the mechanism, not the legal basis.
Frequently asked questions
How does open tracking work?+
A small tracking image is embedded in each email and reports when it is loaded — the standard mechanism every email platform uses. Recipients who block images are never counted.
How accurate is an open rate?+
It is an estimate, and it is wrong in both directions at once. Apple Mail Privacy Protection, image blocking and text-only clients hide opens from people who genuinely read your email. Corporate security scanners, spam filters and link-preview bots load the image without any human reading the message. So the same report undercounts real readers and counts machines as readers. Use the trend across sends to compare subject lines; do not conclude from one open event that one specific person read one specific email.
Should I automate off an open?+
Not for anything that matters. Because opens are both suppressed and manufactured, a branch that fires only on an open will skip real readers and trigger on scanners. Use it as a soft signal alongside replies, bookings and other actions people actually take.
What about recipient privacy?+
Tracking pixels are a form of monitoring, and some jurisdictions treat them as requiring notice or consent. If you operate under GDPR, ePrivacy or similar rules, check your obligations — PepoSmart provides the mechanism, not the legal basis for using it.
Do I need to turn it on?+
No — it's built into broadcasts and sequences automatically.
Try Open Tracking today
The free plan includes unlimited booking pages and unlimited scheduled meetings, plus 2 AI recordings to try the notetaker.
Open Tracking is available on: Professional, Business and Enterprise.
Get started freePlans, limits and integrations on this page come from our product facts registry. If anything here disagrees with that page, the product facts page is correct — please tell us at [email protected].
Related features
Broadcasts
Send one-off campaigns to your mailing lists — announcements, newsletters, promos — through your own SMTP, with open tracking.
Mailing Lists
Your bookings become an audience: contacts collected automatically, organized into lists you can broadcast and drip to.
SMTP Settings
Send from your own domain through your own SMTP provider — your deliverability, your reputation, your provider's limits.